KCK Women's Chamber Network feat. Sabrina Wiewell, Hallmark

Sabrina Wiewel
Executive Vice President & Chief Administrative Officer

Disruption: Juggling life, career and the completely unexpected

During this session, you’ll learn:

• How disruption has shaped my life and career trajectory.
• From diversity and inclusion to the pandemic – how Hallmark turned crisis into opportunities for the betterment of our company and our brand.
• The importance of empathy, care, and grace -- some of your most important leadership and life tools during these times

 
In this role, Sabrina oversees a broad portfolio of corporate responsibilities, including leading Hallmark’s corporate support functions like talent development, recruiting, employee relations, compensation and benefits, diversity and inclusion, and internal communications. Sabrina also oversees external relations work including corporate brand reputation, retailer communications, corporate foundation, and government affairs. Additionally, Sabrina leads Hallmark’s licensing relationships, working to further the Hallmark brand through partnerships with corporations like Disney and Warner Bros.
 
Sabrina joined Hallmark in 1990 as a marketing strategist but left to start her own sales and marketing consulting company. In 1999, she joined H&R Block as a director of product development and held positions of increasing responsibility including senior vice president of tax operations, president of digital tax services, and chief tax network officer. Sabrina re-joined Hallmark in 2011 as vice president and general manager of the chain drug customer team, overseeing Hallmark’s relationship with two of its largest retail customers. In 2015, she was named senior vice president – customer development, a role in which she was accountable for the distribution of Hallmark products to consumers through a network of 60,000 rooftops in the United States and through digital solutions. She was promoted to her current role in 2019.
 
Sabrina has been recognized as one of Kansas City Business Journal’s “Women Who Mean Business” honorees and was included in Bizwomen's “Top 100 Women to Watch,” recognizing the top 100 female business leaders in the country.
 
Sabrina serves on the board of directors for Enactus United States and Band of Angels.

She holds a bachelor's degree in communications and marketing from Central Missouri State University.