How To Leverage AI Tools in Marketing with Valerie Jennings

Marketing expert, Valerie Jennings, CEO of Jennings Social Media & MarTech shares applicable tactics and tools for leveraging AI in marketing with specific examples of how JSMM found success in helping clients find the right buyer.

Valerie has vast experience in social media marketing and advertising including mixed-use developments, boutique and luxury hotels, villas, and timeshares. Additionally, she has expertise in destination tourism for new real estate projects in St. Martin, Dominican Republic and Turks and Caicos. Her wide-ranging skill set includes identifying target audiences, digital marketing and advertising strategies, influencer marketing, reputation management, creative advertising programs and more.

In this session, you will learn what a buyer persona is and how to create one using data and AI to tailor and target your marketing strategy. Lunch is Provided.
How to use buyer personas for creating ad programs and media buying.
Reach and engage a more targeted audience with the most efficiency.

🔗 Join us for an engaging conversation on ethical and effective AI integration marketing.

Case Study Presentation: JW Group, a prestigious luxury real estate company in Telluride, Co.
JW Group's extensive local knowledge, coupled with a deep understanding of the Telluride real estate landscape, has empowered them to achieve record-breaking transactions and proven results.
JW Group, part of Forbes Global Properties, sought an efficient and cost-effective way to reach and engage affluent home buyers who also love Telluride, CO, and outdoor adventures like skiing, hiking and more.
Solution: Our team developed a strategic digital advertising campaign leveraging the latest AI technology to reach luxury travelers while visiting Telluride.

JSMM Approach:
✅Persona Development: Understanding the core audience - luxury travelers, buyers and investors.
✅Creative Videos & Graphics: Crafting visually stunning and engaging content.
✅Targeted Social Media Ads: Utilizing the power of social platforms for precise targeting.
✅Geofencing Technology: Capturing the audience in the right place at the right time including luxury hotels and ski resorts - especially during the holiday season in Telluride.

Incredible Results: The campaign not only resonated with our target audience but also proved to be incredibly cost-effective and efficient. This success stands as a testament to the power of combining innovative technology with strategic planning.

FB/IG Ads
✅Cost Per Click: $.36
✅Click Thru Rate: 3.62% (Benchmark on FB is .90%)

Geofencing
✅Reach: 3,551
✅Video Views: 10,653
✅Impressions: 40,198

Speaker & Bio - Valerie Jennings Speaker Profile, CEO of Jennings Social Media & MarTech

Valerie Jennings founded Jennings Social Media & Martech (JSMM) in 2003 at the age of 24. As an early adopter of social media since 2005, she has advanced JSMM from a boutique PR and social media business to a global social media marketing and advertising agency. Jennings brings over a decade of experience in social media marketing and advertising in tourism and real estate. Her portfolio includes work with the Overland Park Convention Center in the Kansas City Metro, JW Group (party of Forbes Global Properties in Telluride, CO), Vilas Agua Dulce in the Dominican Republic, Wyndham Vacation Ownership, Orient Express Hotels, Time Equities, Inc. and more. Jennings is a national speaker, presenting on national panels and conferences about women in business, marketing and AI, social media trends and more. She has made a tremendous impact in woman-owned and run agencies and how to scale for growth and success. In 2003, she grew her agency by 42% and continues to drive operational and scalable solutions within her team, identifying new talent and hiring models that adapt to the competitive landscape with AI.

Recognized for her entrepreneurial achievements and industry impact, Jennings has earned accolades from several prestigious organizations, including being named a Top Women in Media Honoree by Cypnosis and Marketing Executive of the Year by the Stevie International Business Awards. Jennings completed an AI Certification with Coursera in 2019 led by Andrew Ng, Co-founder of Coursera, and an Adjunct Professor of Computer Science at Stanford University.

Awards and Recognition

2023

Best in Biz - Marketing Executive of the Year
Cynopsis - Top Women in Media
Stevie Awards for Women in Business - Woman of the Year - Advertising, Marketing & Public Relations
Stevie International Business Awards - Marketing Executive of the Year
Stevie American Business Awards - Best Entrepreneur in Advertising, Marketing and Public Relations
Miami Chamber of Commerce - Women of the Year Finalist
TITAN Women in Business Awards - Female Entrepreneur of the Year
IN Kansas City Magazine - Featured Women Owned Businesses
TITAN Business Awards - Transformation Leader of the Year

2022

TITAN Women in Business Awards - Female Entrepreneur of the Year
AdExchanger and AdMonsters - Top Women in Media & AdTech - Entrepreneur
TITAN Business Awards - Best Entrepreneur - Branding, Advertising & Marketing
Stevie American Business Awards - Best Entrepreneur - Advertising, Marketing and Public Relations
Stevie International Business Awards - Best Entrepreneur - Advertising, Marketing & Public Relations
Stevie Awards for Women in Business - Best Female Entrepreneur
Best in Biz Awards - Entrepreneur / Founder of the Year
Expertise.com - Best Social Media Marketing Agencies in Overland Park, Kan.

2021

FOLIO: Top Women in Media Honoree
Stevie Awards for Women in Business - Female Entrepreneur of the Year in Advertising, Marketing and Public Relations
Stevie International Business Awards - Marketing Executive of the Year (CEO/Founder)
Stevie American Business Awards - Marketing Executive of the Year
KCDMA AMBIT Awards - Excellence in Data-Driven Marketing (SEO)
KCDMA AMBIT Awards - Excellence in Data-Driven Marketing (PPC/SEM)
2020
Stevie Awards - Female Entrepreneur of the Year (Business Services)
FOLIO: Top Women in Media Honoree
DMN - National Marketer of the Year

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Speaking Engagements

2023 Women | Future Conference Panelist
2023 Midwest Digital Marketing Conference Speaker
2022 Digital Summit - Miami | Ft Lauderdale Speaker
2022 Digital Summit - Kansas City Speaker
2021 Midwest Digital Marketing Conference Speaker
2021 Stevie Awards Women's Conference Panelist
2020 KC Tech Council Keynote Speaker

Date and Time

Tuesday Mar 12, 2024
11:30 AM - 1:00 PM CDT

Lunch Provided
March 12th, 2024
11:30 AM - 1:00 PM

Location

Dave & Busters
1843 Village West Parkway, Suite 201
Kansas City, KS 66109

Fees/Admission

$15 Members
$20 Non Members
*Includes Lunch

Website

KCK Chamber

Contact Information

Renee@kckchamber.com
Send Email